The color of the background on which products are presented may affect their perceived attractiveness. We presented five different vegetables (tomato, carrot, yellow bell pepper, cucumber, eggplant) on four different background colors (orange or blue, either light or dark).

Acculturating young design students to the methods and languages of our common design traditions is for many an unpleasant experience because of previous training in rigid school systems emphasizing linear thinking, right or wrong answers, and strict adherence to established guidelines.

Peer mentorship in education has many well-documented benefits. However, students in the Millennial generation do not respond well to traditional, structured mentorship practices reflecting Baby Boomer values and mentality typically found in contemporary design education.

This paper reviews the quiet reframing of our sponsored third year industrial design studio course to explore aspects of emerging design disciplines, sharing five student projects that demonstrate the natural evolution in mindset from product-oriented to context-oriented problem definitions.

This paper provides a basic explanation of the Kickstarter platform and reports on the findings from five interviews conducted with design students who openly shared what they have learned from their experiences with Kickstarter projects. It also summarizes a successful design student Kickstarter project, the Tessel Jet Pack Backpack.

Fragrance companies may use colors in packaging design to communicate the properties of their fragrances. Packages with matching colors may have an additional advantage: some studies suggest that consumers prefer offerings for which all sensory impressions are congruent.

This study explores the potential impact of color trademark registration on contemporary and future designers as well as the design industry.